Thursday, July 1, 2010

What if good design = good design?

Why doesn't it? Why is there such a limit to aesthetically pleasing, well fitting clothing that is sustainably made? I think many more people would be more conscious of the process that brings them their clothing if the options were better.

We hope to bring beautiful, well fitting, timely clothing that is sustainable. By offering brands like...

Someday (soon?) good design will = green design.

Wednesday, June 30, 2010

A few weeks ago, I visited Make Good in South Park San Diego. I fell in love. Shelley has selected all handmade, local art and up-cycled goods. It is amazing and very sustainable. I left the shop with a feeling that this is it. I want to do something similar. Well, ___ is not exactly the same, but you get the idea. So, this blog is going to show the unfolding of ____.

Today, I am visiting a few sustainable shops in LA for inspiration.

Tuesday, June 29, 2010

How we got started

A few years ago, someone mentioned that when choosing a career, you don't need to decide which one of your passions to pursue - you can combine them. As simple as that is, I hadn't considered it. At that moment, I realized I could combine my desire to work in an industry that values the planet and the people involved with my love for clothing and style. I just had to figure out how. So, here we are: www..com.